The appeal of love story films with sad endings lies in their ability to evoke deep emotions and challenge societal expectations. These films provide audiences with an opportunity to connect with their own experiences of love and loss, while also offering a more realistic and complex portrayal of relationships. This particular appeal is exemplified by the local movie “Five Breakups and a Romance,” has garnered support not only within the country, but also from international moviegoers. Capstone-Intel Corporation recently conducted an analysis to determine the public sentiment surrounding this film.
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Background
The film “Five Breakups and a Romance” is a captivating love story that revolves around the lives of the talented actors, Alden Richards and Julia Montes.
The narrative unfolds with the serendipitous encounter of fashion brand manager Justine (Montes) and medical student Lance (Richards) in a bustling locale in Singapore.
Despite Montes initially harboring doubts, their chance encounters gradually develop into a profound love connection.
However, their initial spark is quickly extinguished when they face their first breakup. Little do they know that destiny has more surprises in store for them, as they continue to encounter each other throughout the film, enduring more heart-wrenching breakups along the way.
According to the latest report released on November 15th, the film has generated worldwide gross sales of 72 million dollars over the course of the last four weeks. Furthermore, Montes expressed her gratitude on her official Instagram account to all those who have supported and watched the film, acknowledging their contribution to its success.
It can be inferred that the inclusion of a striking intimate scene between the two main characters in the initial part of the film has likely piqued the interest of the audience, thereby further driving its popularity.
Methodology
The study was conducted between August 20, 2023 and October 20, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “5 Breakups and a Romance.” In this study, there were no specific demographics or personal data that were tracked.
Capstone-Intel The study was conducted between August 23, 2023 and October 23, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “5 Breakups and a Romance.” In this study, there were no specific demographics or personal data that were tracked.
The agency was able to scan 114 posts with a consolidated 864 comments, 2,448 shares, a reaction count of 9,088, and an engagement score that reached 3,443.
Reaction distribution
On Facebook, out of a total of 9,088 reactions, 5,441 (59.90%) were Likes, 3,477 (38.30) were Love, 137 (1.50%) were Wow, 21 (0.20%) were Haha, 10 (0.10%) Sad, and 0.1% were Angry reaction.
Top posts
The keyword “5 Breakups and a Romance” garnered considerable engagement scores from various Facebook pages of news agencies and influencers.
Heart Evangelista recently shared some delightful moments on social media, showcasing her time spent with Alden Richards at a special screening of 5 BaaR. The photos she posted sparked a wave of excitement among their fans, who expressed their fervent desire to see the two talented artists collaborate in a film as the lead actors.
The post received an impressive engagement score of 187.6, along with a total reaction count of 1726. Specifically, it garnered 1027 (59.50%) Likes, 649 (37.60%) Love reactions, 9 (0.50%) Haha reactions, and 41 (2.40%) Wow reactions. Meanwhile, there were no Sad or Angry reactions.
The second post that received a significant level of engagement was shared by 24 Oras. This post features a video clip of renowned actors Alden Richards and Julia Montes, who star in the popular show “Five Breakups and a Romance,” discussing their experiences on Boy Abunda’s show, “Fast Talk with Boy Abunda.”
This post achieved an impressive engagement score of 113.3, with a total reaction count of 1017. The breakdown of reactions is as follows: Likes – 779 (76.60%), Love – 232 (22.80%), Haha – 4 (0.40%), Wow – 1 (0.10%), Sad – 1 (0.10%), and Angry – 0.
The post that received the third highest scores was shared by Nice Print Photography & Exige Weddings. This post features pictures of Julia Montes and Alden Richards during the press conference for their film. With an engagement score of 67, the post garnered a total reaction count of 606. The breakdown of reactions is as follows: Love: 349 (57.60%), Likes: 256 (42.20%), Haha: 1 (0.20%), and there were no Wow, Sad, and Angry reactions.
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