A social listening report from Capstone-Intel Corporation revealed that religiously motivated keywords are mostly being searched for by Filipino social media users online, with Christmas-related keywords adding to the roster of keywords.
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As the holidays fast approach, here are some of the trending keywords Filipino social media users are searching based on the research data collected by Capstone-Intel.
| Keyword | Engagement Score |
| Online Mass | 208,694.0 |
| Catholic | 182,579.0 |
| Quiapo Church | 167,719.0 |
| Nazareno 2024 | 167,666.0 |
| Advent | 166,257.0 |
| Blessed Virgin Mary | 165,907.0 |
| Katoliko | 165,865.0 |
| Minor Basilica and National Shrine of Jesus Nazareno | 165,701.0 |
| Ave Maria | 164,859.0 |
| Advent 2023 | 160,469.0 |
According to Capstone-Intel, the volume of these trending keywords being searched for online indicates how Filipinos maximize the use of social media to strengthen their faith
“These keywords have been consistent in the list of the daily trending, it shows how religious Filipinos are, utilizing their means to bolster their beliefs,” Capstone-Intel said.
“These searches made by Filipinos are mostly to look for live masses and probably build up their faith through social media. It reveals that even though Filipinos are active online, they do not neglect their faith but they are now seeing these online masses as significant and more accessible to prosper their faith despite not going to churches physically,” it added.
Capstone-Intel likewise said that the surge of the COVID-19 pandemic greatly contributed to the number of these engagement scores, emphasizing that the absence of physical masses due to the restrictions imposed by the Philippine government to ensure the containment of the virus made Filipinos and other religious leaders use online platforms in order to continue organizing masses.
Although religious keywords have been topping the list of trending keywords in the country even before the pandemic, this shows that the advent of social media has been crucial enough to be relatable to the religious community as well.
The post Capstone-Intel Research Unwrapped: Top 10 trending keywords in the Philippines appeared first on Capstone-Intel.
