Sports

Strong online fan support, one of the key drivers for PVL Succes research shows

By: Central

The Premier Volleyball League (PVL) is a major sporting event in the Philippines, garnering substantial popularity alongside basketball. The focus today is on the 2023 PVL Second All-Filipino Conference, which includes 12 teams. To evaluate the authenticity and extent of this fan support, Capstone-Intel Corporation has conducted an analysis to measure the current level of public backing for the PVL.

The V-League, originally known as the Shakey’s V-League, was established in 2004 by the Sports Vision Management Group, Inc. Its primary goal was to revitalize the sport and provide Filipino fans with an additional source of inspiration and excitement, complementing the popularity of basketball.

In 2017, the V-League was rebranded as the Premier Volleyball League (PVL). This change was driven by the increased involvement of corporate and non-collegiate teams, necessitating a revised tournament format to better accommodate the evolving landscape.

The League

The PVL is a professional volleyball league in the Philippines and is recognized as one of the country’s premier sporting competitions, bringing together the best volleyball players and teams nationwide. It provides a platform for both men’s and women’s teams to showcase their skills and compete at a high level. The league follows a tournament format, with teams competing in a series of matches to earn a spot in the playoffs. The matches feature top-notch talent, with players demonstrating exceptional athleticism and technique through intense rallies, powerful spikes, and strategic plays, captivating both casual viewers and dedicated volleyball fans.

Beyond its competitive aspect, the PVL also aims to promote volleyball and develop the next generation of athletes. The league collaborates with various grassroots programs and training centers to identify young talents and provide them with opportunities to enhance their skills. Through partnerships with national sports agencies and sponsors, the PVL offers support and resources to aspiring athletes, fostering a culture of growth and excellence in Philippine volleyball.

The Study

The study was conducted from September 27, 2023, to October 27, 2023. Capstone-Intel employed its social listening tools to scan publicly available Facebook pages for posts mentioning “PVL 2023.” This study did not track specific demographics or personal data.

Capstone-Intel scanned 668 posts, which collectively garnered 34,022 comments, 53,462 shares, 1,262,004 reactions, and an engagement score of 183,064.6.

Capstone-Intel is a high-impact research company utilizing innovative technologies, tools, and methods to transform data into breakthrough insights and actionable intelligence. The company is dedicated to assisting clients in solving problems, finding solutions, expanding markets and constituencies, building reputations, navigating risks, managing crises, and maintaining its position as the country’s leading private research and intelligence agency.

The Result

On Facebook, a total of 1,262,004 reactions were recorded. These reactions consisted of 477,320 (37.5%) Likes, 764,593 (60.0%) Love, 3,130 (0.2%) Haha, 7,682 (0.6%) Wow, 21,369 (1.7%) Sad, and 387 (0.03%) Angry.

The keyword “PVL 2023” generated significant engagement on multiple Facebook pages. One particularly noteworthy post showcased Michele Gumabao from the Premier Volleyball League, which received an impressive total engagement score of 5809.7. Additionally, another post by the Premier Volleyball League featuring the Cool Smashers garnered a substantial engagement score of 4688.7. Lastly, a post featuring Jema Galanza by One Sports also achieved a respectable engagement score of 4688.7.

The official page of the Premier Volleyball League received a significant level of engagement on their recent posts. The first post garnered a total of 7,756 (21%) Likes, 28,212 (78%) Love, 6 (0%) Haha, 101 (0%) Wow, 2 (0%) Sad, and 3 (0%) Angry reactions.

The next post by the Premier Volleyball League received a positive response from its followers. It received 2,730 Likes (13%), 17,474 Love (86%), 7 Haha (0%), 39 Wow (0%), 21 Sad (0%), and 1 Angry (0%) reaction.