In 2024, P-pop (Pinoy pop) experienced a significant rise in popularity, cementing its place as a cultural phenomenon. Groups like BGYO, BINI, and SB19 played pivotal roles in expanding its influence both locally and internationally, with millions of positive engagements across social media platforms.
A study conducted by Capstone-Intel Corp. revealed that Facebook alone featured 12,904 posts related to P-pop from January 1 to December 31, 2024.
These posts generated an impressive 435,448 comments, 790,650 shares, and 10,598,946 reactions, culminating in a high engagement score of 1,894,089.4.
The reactions were overwhelmingly positive, with “love” dominating at 75.8%, followed by “like” (18.3%), “haha” (4.5%), “wow” (0.9%), “sad” (0.5%), and “angry” (0.1%).
Posts highlighting P-pop milestones resonated most with audiences. Notably, ABS-CBN News received the highest number of “love” reactions (191,046) for a post celebrating the senior high school graduation of BGYO members Gelo, Mikki, and JL, as well as BINI members Maloi and Colet.
Other widely appreciated posts included Philippine Star’s congratulatory message for Maloi and Colet, its video of the BINI Run event along Roxas Blvd., and GMA News’ coverage of BINI’s performance at the M Countdown preshow in Los Angeles, California.
ABS-CBN News also published the most engaging post of the year, which highlighted the graduation of BGYO and BINI members, achieving an engagement score of 47,565.1. This was followed by Philippine Star’s feature on BINI’s “Cherry on Top” music video release (21,578.5), GMA News’ report on BINI’s M Countdown performance (20,411.1), and Philippine Star’s celebration of BINI’s achievements (19,056.9), including their first solo concert, BINIVERSE (17,782.4).
Additional notable posts came from Philippine Star, featuring BINI’s Stacey starring in Dionela’s “Sining” music video with Jay R (15,417.6), a video of the BINI Run event (13,472.8), and Rappler’s coverage of BINI’s M Countdown preshow performance (12,985.5).
Meanwhile, SB19 also made waves on social media. Posts celebrating their win for Favorite Asian Act at the 2024 Nickelodeon Kids’ Choice Awards (11,815.1) and their fandom A’TIN’s victory in Billboard’s Fan Army Face-Off 2024 (11,505.0) further solidified their impact.
